With more than 20 years of experience under his belt, Mr. Jude Tiotuico is Industria Edition’s Creative Director and Chief Designer who loves working on vastly diverse projects.

Inspired by the design silhouettes of the Modern Mid-Century and significant vintage forms, finish, and texture, his journey started in the 90’s with a company called VICO Manufacturing Corporation. The early years were about sub-contracting wrought iron accessories and furniture. He eventually developed a craving to create his own look and started to dabble in design soon after. He described his early works as “eclectic - since there was a lack of a better term for it”, as he laughingly recalled.

When he met and collaborated with interior designer Eric Paras in 2007, Jude started to hone his skills, learning valuable lessons along the way which he still applies up to now. In 2013, he was given an opportunity to work and collaborate with both the country’s premiere interior designer Budji Layug and furniture designer Kenneth Cobonpue, with the newly formed Design Philippines by CITEM. The opportunity further led him to zero-in on the signature look he had long searched for.

Jude’s design process starts with imbuing snippets of his past experiences and moods on his lifestyle and travels, adding fantasy to form and function to his main medium - “STEEL”. This process results in a harmonious balance of fun and sophistication, achieving a sense of lightness and simple elegance never imagined as a quality of steel.



Lilianna Manahan established Studio Magee in 2011, a Manila based  design office that celebrates the mixture of industrial design, fantasy, sciences, history, fine craftsmanship, and anything that teases ones  imagination.

Specializing in home accessories that serve as bespoke accent pieces, and events decoration on the side, Studio Magee showcases numerous disciplines, but all encompassing one language: imagination and innovation.

Lilianna came across Industria upon being invited to join CITEM's Red Box Designer section for the October 2013 Manila fame. Their openness to experimenting more with metal and testing new concepts are what made it easy for Lilianna to work with Industria and thus creating more pieces with the company.

Trial and error, random experimentation, and the motivation to improve are what Lilianna Manahan and Industria have in common. With this sort of approach to design Industria is a sure fore runner in a new time in Philippine design. Industria's aesthetic is slowly growing into its own skin. It's a mix of a bit of art, sleek lines, clean craftsmanship when required, but also never afraid to show beauty in dirt and imperfection.



Leeroy New (b. 1986, General Santos City) is a prolific young artist-designer whose practice overlaps and intersects with the language of film, theater, visual arts and fashion. He is a Visual Arts Major graduate of the Philippine High School for the Arts and University of the Philippines Fine Arts and has received several citations for his work, including the grand prize for sculpture in the 2005 Metrobank Art Awards and the 2009 Ateneo Art Awards where he received residency grants in Singapore and Australia as prize. Most recently, he has been nominated for the Signature Art Prize 2011.

Primarily a practicing artist, he has done numerous exhibitions and has been invited to participate in the 2008 Singapore Biennale, where he positioned an army of his trademark alien figures on the roof of one of the courtyards of the City Hall, and the 2009 Fukuoka Asian Art Triennale, where he installed an eye-shaped vessel on the facade of the FAAM museum. New has always gravitated towards designing spaces and creating large scale sculptural installations, among them the Balete installation(2009) at the facade of the former Rizal Library in the Ateneo de Manila University as well as the otherworldly facade of the Sputnik Comic Bar(2008) in Cubao X. His 'Psychopomp's Reef' installation was the inaugural exhibit for Bonifacio Global City's Offsite public gallery. 'Chrysalis', a 40ft high bamboo and rattan boat-like structure, was a collaborative project with the local government of Ilocos Norte for their Himala sa Sand Dunes festival which look place at the Paoay sand dunes. Leeroy New has also previously worked as a production designer and at present has worked on four feature films and a number of music videos and short films. His sculptural works have also transcended into the context of fashion. One of his silicone-cast wearable pieces was chosen by Pop icon Lady Gaga as outfit for her Marry the Night music video and for the cover of that single release. Recently he has shown his brand of experimental fashion sculptures at Forum Fashion Week in Istanbul. New has also designed sets, puppets and costumes for various local theater and dance groups and is a constant collaborator of edge-work, site-specific performance company Sipat Lawin Ensemble. 

'I have always been fascinated with metal as a material and how one can exploit it's physical properties to create engaging designs and forms. Industria has done very well in pushing the potentials of metal as a material creating pieces that maintain its inherent qualities while liberating its sculptural possibilities.'


Eric Paras, is an interior designer who has established a tenacious professional design practice based in Manila. He has ventured too in doing furniture designs and creative directions for a number of furniture companies mostly based in Pampanga.

 As a designer, Eric has an eclectic design sensibility and favors to do works that will be timeless and not time warped by trends. It instilled in him a forte to produce a bespoke result on every project he works on. With the furniture companies he has worked with, he was able to do different and varied brand identities which all created mark in the Philippine furniture industry.

 On his every work on a furniture or product, he thinks of the buyer who will buy and also the strength and constraints of its production and also how the end product will be presented with a story. His aim is to marry good design and good commercial appeal.

 In 2007, he was invited by Jude Tiotuico, to expand or do a different design line so to tap a different market of buyers. And with Eric’s mentoring, it resulted to their brand of collaboration which they named Industria.

 Eric saw in Jude’s great potentials in doing original and stellar works in steel. Their good collaboration has been successful, because of their open minds and their position.

Industria, is the story of a journey about the beautiful works of Eric and Jude wherein Eric will take care of the plot and Jude will create the chapters. For sure it will be a great and remarkable one they will be doing in the coming years…